Dash GPS Device for Coldwell Banker

Beginning May 15th, 2008, Coldwell Banker Real Estate LLC, the 2007 Inman News’ Innovator of the Year winner in the brokerage/franchise category, became the first national full-service real estate company to distribute its listings to a GPS device.  Coldwell Banker worked with Dash Navigation Inc., the first GPS provider to have an Internet connected GPS device and deliver Web-based content directly to the GPS.

Just as Coldwell Banker now feeds listings to such Web sites as Google, Yahoo, Trulia and others, brand listings from around the U.S. will now be fed to DASH users by accepting the Coldwell Banker feed via their “myDash” personalized Web site.  Listings then automatically load on their Dash navigation device.

“We have been waiting for the day to deliver our listings to GPS users and are thrilled that the Dash Express has finally opened that door to us,” said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC.  “Our relationship with Dash is a natural progression in our effort to have consumers engage with Coldwell Banker at every turn so that when the time comes to enter the market they are apt to collaborate with a Coldwell Banker sales associate. ”

The Coldwell Banker feed, now exclusive to Dash, allows consumers to call up Coldwell Banker listings, map them, get directions and view other Coldwell Banker listings in close proximity.



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