Archive for August, 2008

Social Networks and Real Estate

August 30, 2008

Every junior high kid seems to have a MySpace page. Why should you, a real estate professional? Learn about social networking websites, see how other real estate agents have embraced social networking to increase their presence on the Internet to attract more clients, learn about the variety of social networking websites and much more. (A. Siudzinski, Information Specialist)

Contents: 

Social Networking Basics  |  Social Networking Sites  |  Books, eBooks & Other Resources


Benefits of Social Networking

Marketing to new clients

Protecting your brand

Testing out marketing ideas

Measuring the impact of your marketing

Source: Becoming more social, (http://www.entrepreneur.com, Apr. 9, 2007).


Social Networking Basics

3 tips to make the most out of online social networks, (RISMedia, May 9, 2008).

Social networking for real estate professionals, (MyAgentBook.com, May 5, 2008).

Social networking for newbies, (Incentive, Apr. 2008). Q

Social networks and today’s REALTOR®, (http://www.changeagentblog.com, Apr. 25, 2008).

Facebook 101: ten things you need to know about Facebook, (Information Today, Mar. 2008). Q

Overcome your “social” phobias, (California REALTOR®, Mar. 2008).

Welcome to Real Estate 2.0, (REALTOR® Magazine, Mar. 2008).

Real estate social networking really takes off, (RISMedia, Jan. 20, 2008).

Online social networking for real estate agents, (Technology for Agents, Mar. 21, 2007).

New tech trends rock real estate world, (CNNMoney.com, Jan. 10, 2007).

Agent generated media could socialize real estate marketing, (http://www.clickz.com, Jan. 10, 2007).


Social Networking Sites

ActiveRain, “Our goal is to create a valuable resource of information and ideas for real estate professionals and their clients. We aim to help empower people by providing tools to help promote business and connect with peers all over the country “, (http://www.activerain.com, 2008).

Facebook, “Facebook is a social utility that connects you with the people around you.” (http://www.facebook.com, 2008).

LinkedIn, “LinkedIn is an online network of more than 20 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments. .. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.” (http://www.linkedin.com, 2008).

MySpace, “Create a private community on MySpace and you can share photos, journals and interests with your growing network of mutual friends”, (http://www.myspace.com, 2008).

Ning, “Ning is the only online service where you can create, customize, and share your own Social Network for free in seconds”, (http://www.ning.com, 2008).

Real Estate Voices, “RealEstateVoices is a real estate social news site designed to help you discover the most interesting articles of the day, as voted and suggested by your fellow users”, (http://www.realestatevoices.com, 2008).

Real Town, “RealTown is the oldest and most respected real estate network featuring a variety of online communities as well as a wealth of community created content”, (http://www.realtown.com, 2008).

Wanna Network, “We believe that our website allows you to have fun while you network with other real estate professionals across the nation”, (http://www.wannanetwork.com, 2008).

Zolve
, “Zolve is an online real estate referral network, a business exchange that connects real estate practitioners and service providers across the country and around the globe.” (http://www.zolve.com, 2008).


eBooks & Other Resources

eBooks.realtor.org

The following ebooks and digital audiobooks are available to NAR members:

Amp your MySpace Page (Adobe eReader)

How to Make Money in Second Life (Adobe eReader)

I’m on LinkedIn–Now What??? (Adobe eReader)

I’m on Facebook–Now What??? (Adobe eReader)

MySpace for Dummies (Adobe eReader)

Second Life The Official Guide (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central.  Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10.  Call Information Central at 800.874.6500 for assistance.

Here comes everybody: the power of organizing without organizations, (New York, NY: Penguin Press, 2008). HM 851 S56

Realty blogging: build your brand and outsmart your competition, (New York, NY: McGraw-Hill, 2007). HF 5548 N11

Field Guides & More

These Field Guides and other resources in the Virtual Library may also be of interest:

Field Guide to Effective Online Marketing

Field Guide to Marketing with Blogs

Field Guide to Using Digital Video as a Marketing Tool

Field Guide to Podcasting

InfoCentral Blog


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