Coldwell Banker On location

Coldwell Banker On Location℠

On May 4th 2009, Coldwell Banker® changed the face of the real estate buying and selling process with the launch of Coldwell Banker On Location.  By partnering with YouTube, Coldwell Banker will ultimately allow consumers to access 1000s of videos covering a wide range of topics including home listings, neighborhood features, local market conditions and trends, tips for homebuyers and sellers and much, much more. Consumers are looking for more in their real estate search: Coldwell Banker has been ahead of the video curve in real estate for years.  The brand was the first to feature streaming video on http://www.coldwellbanker.com and is still the leader today.  Since 2005 when the Coldwell Banker video engine was launched, consumers have become more and more accepting of video.  In fact, today, video is a staple on the Web.  YouTube is now the second largest search engine in the world behind its parent Google.  Yahoo is third.  Consumers are using YouTube for much more than entertainment.  They are looking for content to assist with their home buying/selling needs and you have the expertise to assist them. A host of benefits for you!  Coldwell Banker On Location is a new way to market a listing Take advantage of brand’s national advertising push touting the unique Coldwell Banker initiative.  Look for a version of the Coldwell Banker “Scroll” commercial featuring founders Coldwell and Banker on cable television, along with online advertising on YouTube, Google, HGTV.com, MarthaStewart.com and more. An intensive joint Public Relations effort from Coldwell Banker and YouTube will generate exposure for On Location around the world.

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