Posts Tagged ‘Coldwell’

Press Release:Brandon Jordan Earns NAR Short Sales and Foreclosure Certification

March 25, 2010



Press Release                                                                         Contact: Brandon Jordan (850) 758-1236


Brandon Jordan Earns NAR Short Sales and Foreclosure Certification

Buyers and Sellers Benefit from REALTOR® Expertise in Distressed Sales

Crestview, FL, 03/25/2010 — Brandon Jordan with Coldwell Banker United, Realtors® has earned the nationally recognized Short Sales and Foreclosure Resource certification. The National Association of REALTORS® offers the SFR certification to REALTORS® who want to help both buyers and sellers navigate these complicated transactions, as demand for professional expertise with distressed sales grows.

According to a recent NAR survey, nearly one-third of all existing homes sold recently were either short sales or foreclosures. For many real estate professionals, short sales and foreclosures are the new “traditional” transaction. REALTORS® who have earned the SFR certification know how to help sellers maneuver the complexities of short sales as well as help buyers pursue short sale and foreclosure opportunities.

“As leading advocates for homeownership, REALTORS® believe that any family that loses its home to foreclosure is one family too many, but unfortunately, there are situations in which people just cannot afford to keep their homes, and a foreclosure or a short sale results,” said 2009 NAR President Charles McMillan, a broker with Coldwell Banker Residential Brokerage in Dallas-Fort Worth. “Foreclosures and short sales can offer opportunities for home buyers and benefit the larger community, as well, but it’s extremely important to have the help of a real estate professional like a REALTOR® who has earned the SFR certification for these kinds of purchases.”

The certification program includes training on how to qualify sellers for short sales, negotiate with lenders, protect buyers, and limit risk, and provides resources to help REALTORS® stay current on national and state-specific information as the market for these distressed properties evolves. To earn the SFR certification, REALTORSÒ are required to take one core course and three Webinars.  For more information about the SFR certification, visit or call 1-877-510-7855.

About Coldwell Banker United, REALTORS® 

Coldwell Banker United, Realtors® was founded in Bryan/College Station, Texas, by Richard A. Smith in 1970 and has grown to 71 residential and three commercial offices in five states with over 2,400 sales associates. The company was the number one affiliate in sales transactions and closed sales volume among 1,333 independently owned and operated Coldwell Banker companies worldwide. According to REALTOR Magazine, REAL Trends and RISMedia, three industry trade publications, the company in 2008, was ranked #5 among all U.S. real estate companies in closed transaction sides. For more information, log on to

REALTORÒ is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORSÒ and subscribes to its strict Code of Ethics.

Coldwell Banker iphone App

August 21, 2009

today announced the launch of the first-ever international home search application for iPhoneTM and AndroidTM-powered devices. The Coldwell Banker Real Estate mobile application enables users to easily search for property listings and recent home sales in 28 countries in North America, Europe, Central America, Caribbean, Australia and South America. The results of these searches as well as the search itself can be saved in a personalized ‘My Coldwell Banker’ account newly created from the user’s smartphone or added to an existing account with by logging into the site directly from the handheld device. Unique to the Coldwell Banker application, searches that are saved to an app-created ‘My Coldwell Banker’ account will automatically generate notifications of new properties and open houses, alerting the user to updated results right on the device’s homepage.

Coldwell Banker On location

August 8, 2009
Coldwell Banker On Location℠ 
On May 4th 2009, Coldwell Banker® changed the face of the real estate buying and selling process with the launch of Coldwell Banker On Location.  By partnering with YouTube, Coldwell Banker will ultimately allow consumers to access 1000s of videos covering a wide range of topics including home listings, neighborhood features, local market conditions and trends, tips for homebuyers and sellers and much, much more.

Consumers are looking for more in their real estate search:
Coldwell Banker has been ahead of the video curve in real estate for years.  The brand was the first to feature streaming video on and is still the leader today.  Since 2005 when the Coldwell Banker video engine was launched, consumers have become more and more accepting of video.  In fact, today, video is a staple on the Web.  YouTube is now the second largest search engine in the world behind its parent Google.  Yahoo is third.  Consumers are using YouTube for much more than entertainment.  They are looking for content to assist with their home buying/selling needs and you have the expertise to assist them.

A host of benefits for you! 

  • Coldwell Banker On Location is a new way to market a listing
  • Take advantage of brand’s national advertising push touting the unique Coldwell Banker initiative.  Look for a version of the Coldwell Banker “Scroll” commercial featuring founders Coldwell and Banker on cable television, along with online advertising on YouTube, Google,, and more.
  • An intensive joint Public Relations effort from Coldwell Banker and YouTube will generate exposure for On Location around the world.  

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Coldwell Banker another first in the Real Estate Tech

March 27, 2009



Text your zip code to home (4663)

Brandon Jordan on Realty Times

December 4, 2008


Coldwell Banker Previews

November 1, 2008


Coldwell Banker Previews® International has been the world leader in marketing luxury real estate since 1933. During 2006, Coldwell Banker sales associates were involved in the sale of 26,391 transaction sides and more than $48 Billion of homes valued at $1 million or higher. The average sales price of a home sold by this exclusive division was $1,819,305. Independent studies confirm that our brand owns the “high end” designation.

The Coldwell Banker® luxury home Web site,, was named the Best Real Estate Web Site by the Web Marketing Association in its 2005 WebAward Competition. Our Brand has more credibility with sellers when marketing upper tier properties throughout the world due to our proven track record over 70 years.

Coldwell Banker United

November 1, 2008

Among the top 760 firms in the nation, the Coldwell Banker® brand collectively sells more real estate in terms of both transactions and dollar volume than any other firm including the nearest national franchise network

. The result is that our brand is one of the leading sellers of real estate in the nation and buyers are attracted to our firm to find their home.

Coldwell Banker rated number 1

November 1, 2008

Independent studies confirm that Coldwell Banker is rated #1 by consumers in terms of a company you can trust and dependability. According to these studies, our brand is recognized by 96% of consumers in our target audience. Combining a local well-respected name with our brand results in proven competitive advantage because our brand has a prestigious image among nationwide Companies.

Coldwell Banker Branding

November 1, 2008

Value of the Coldwell Banker Brand to consumers
1. The Brand has a 100-year heritage, predicated on ethical dealing, dating back to 1906 when our company was founded with a goal of protecting customers. Our unique history is a differentiating characteristic, which engenders trust and confidence to consumers and, ultimately, influences them to list their home or buy a new home with Coldwell Banker®. Our founders firmly believed in the importance of ethics, professionalism, honesty and above all, putting the customer first. To this day, our company has subscribed to these underlying principles. Coldwell Banker is known world-wide for its highly ethical beliefs and legendary history of fiduciary trust.

Coldwell Banker on the iPhone

October 31, 2008

•Enter an address to see the estimated home value


•Ability to map the property


•Find a similar home that’s currently for sale
 iPhone - Listing Details by coldwellbanker.

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