Posts Tagged ‘Coldwell Banker on location’

Coldwell Banker On Location

January 16, 2011

I have added videos on the Coldwell Banker Youtube site for our area all of the locations in Okaloosa County so far Crestview, Destin, Fort Walton Beaches, Niceville, Shalimar videos have been added.

If you are with Coldwell Banker you can find all this in your ColdwellBankerWorks.com

Coldwell Banker® On Location
This guide will allow you to properly introduce Coldwell Banker® On Location (www.youtube.com/coldwellbanker) to your buyers, sellers and potential clients. This document includes information on why you should participate on the brand’s YouTube channel.

Step 1: Watch the previously-recorded “Coldwell Banker On Location” Sales Force PowerPoint. This is a great overview of the entire On Location program. Please click here to watch and listen to the webex now, or click here to download to view/listen at a later time.

Step 2: Now that you have completed step 1, make sure you read the Coldwell Banker On Location Handbook which provides you with everything you need to know to make and upload a great video. Click here to download. You may also reference the On Location Tutorial, which supplements the Handbook; click here to download.

Step 3: Show the 4 prepared Coldwell Banker videos:

  • Michael Fischer, Senior VP, Marketing, Coldwell Banker Real Estate LLC introducing the Coldwell Banker On Location program. Click here to view now.
  • Sam Sebastian, real estate industry director for Google (which owns YouTube), who explains the impact YouTube is having on consumers along with the why the Coldwell Banker channel is so well conceived. Click here to view now.
  • How To Produce Your Own Video starring Coldwell Banker On Location’s Janet Malik. Click here to view now.
  • How to Shoot a Video Listing. Click here to view now.

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Coldwell Banker On location

August 8, 2009
Coldwell Banker On Location℠ 
On May 4th 2009, Coldwell Banker® changed the face of the real estate buying and selling process with the launch of Coldwell Banker On Location.  By partnering with YouTube, Coldwell Banker will ultimately allow consumers to access 1000s of videos covering a wide range of topics including home listings, neighborhood features, local market conditions and trends, tips for homebuyers and sellers and much, much more.

Consumers are looking for more in their real estate search:
Coldwell Banker has been ahead of the video curve in real estate for years.  The brand was the first to feature streaming video on http://www.coldwellbanker.com and is still the leader today.  Since 2005 when the Coldwell Banker video engine was launched, consumers have become more and more accepting of video.  In fact, today, video is a staple on the Web.  YouTube is now the second largest search engine in the world behind its parent Google.  Yahoo is third.  Consumers are using YouTube for much more than entertainment.  They are looking for content to assist with their home buying/selling needs and you have the expertise to assist them.

A host of benefits for you! 

  • Coldwell Banker On Location is a new way to market a listing
  • Take advantage of brand’s national advertising push touting the unique Coldwell Banker initiative.  Look for a version of the Coldwell Banker “Scroll” commercial featuring founders Coldwell and Banker on cable television, along with online advertising on YouTube, Google, HGTV.com, MarthaStewart.com and more.
  • An intensive joint Public Relations effort from Coldwell Banker and YouTube will generate exposure for On Location around the world.  

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